Job Description
The role of Head Business & Product Marketing is responsible for driving market success of the company’s products and solutions by bridging business strategy, product development, sales, and marketing. This role will own product positioning, go-to-market strategies, value propositions, and enable revenue growth through strong market insights and storytelling.
Key Responsibilities
Product Marketing & Positioning
Define product/ Service positioning, messaging, and value propositions aligned to customer needs and business goals in the industry of Realty/ Hospitality/ Bullion etc.
Translate complex product/ service features into clear, compelling customer benefits.
Own product/ service narratives, pitch decks, product pages, demos, and sales collateral.
Go-To-Market (GTM) Strategy
Lead go-to-market planning for new product/ service launches, feature rollouts, and market expansions.
Partner with product/ service, sales, and growth teams to ensure successful launches and adoption.
Develop pricing, packaging, and promotion strategies in collaboration with
stakeholders.
Business Growth & Revenue Enablement
Support sales and business teams with tools, training, and enablement content.
Drive demand generation strategies in partnership with digital and brand teams.
Influence pipeline growth, conversion rates, and product adoption metrics.
Cross-Functional Collaboration
Act as the bridge between product/ service, marketing, sales, customer success, and leadership across all the Business Verticals of the organization.
Influence product roadmap decisions using market and customer insights.
Performance Tracking & Optimization
Define success metrics for product/ service marketing initiatives.
Track product/ service performance, adoption, win/loss analysis, and campaign effectiveness.
Continuously refine positioning and GTM strategies based on performance data.
Desired Experience & Qualification
Graduate + Postgraduate.
MBA/ PGDM: Marketing, Business, Engineering or a related field
15–18+ years of experience in product marketing or service industry like Hospitality, business marketing
Experience working closely with product and sales teams in growth-oriented organizations.
Experience in the Realty/Media & Entertainment/ Hospitality/ Gold & Silver industry preferred.