Skills Required
Contractors
Dealer sales
Distributor handling
Laminates
Plywood
Wooden adhesives
Job Description
Area Development Manager will be responsible for driving regional growth, managing channel partners, and expanding market share for adhesive products.
Key Responsibilities
- Sales & Business Growth
- Drive sales and revenue growth for wood adhesive products within the assigned region.
- Develop and implement area business plans aligned with organizational targets.
- Identify new market opportunities and customer segments to expand the product footprint.
- Channel Partner Management
- Appoint, develop, and manage distributors, dealers, and retailers to ensure strong channel performance.
- Monitor secondary sales, inventory levels, and distributor ROI to maintain healthy channel dynamics.
- Conduct regular business reviews with partners and support them in achieving sales targets.
- Market Development
- Build relationships with carpenters, contractors, OEMs, and woodworking professionals to increase product adoption.
- Conduct product demonstrations, training programs, and promotional activities to drive brand awareness.
- Gather market intelligence on competitor products, pricing, and customer preferences.
- Team & Territory Management
- Lead and guide sales executives or territory representatives to ensure effective market coverage.
- Plan and optimize travel schedules to ensure efficient territory management.
- Track and report sales performance, forecasts, and market trends to the Regional Manager.
- Technical & Customer Support
- Provide technical guidance and product recommendations to customers and channel partners.
- Coordinate with R&D and technical service teams for addressing product performance or application issues.
- Compliance & Reporting
- Ensure adherence to company policies, pricing guidelines, and credit control norms.
- Maintain accurate records of sales activities, customer interactions, and competitor movements.
Desired Experience & Qualification
- Any Graduation.
- MBA in Marketing or Sales Management will be an added advantage.
- 5–10 years of proven experience in sales and business development within the woodworking, adhesives, laminates, plywood, or building materials industry.
- Hands-on experience in managing dealers, distributors, and retail channels, as well as direct engagement with carpenters, contractors, and OEMs.
Demonstrated success in driving regional growth, market expansion, and achieving sales targets.